Online-Marketing-Course.org

Archive for the ‘Building Websites’ Category

Today’s Online Marketing Course Is: Building Web Sites That Convert Into Sales.

There is a fine line between search engine optimization and building web sites that convert visitors into customers. These are some points that should be considered when building your website.

Make sure your landing page and subsequent content speaks clearly to your visitors, not just the search engines. Visitors to your site should understand what you do and what you are selling within five seconds of arrival. Be clear and concise and write to motivate your visitor to take action.

Learn from your competition. Put your keywords into Google and take a look at your competition. Your competition is simply any website that is within your industry and is listed higher in the rankings than your website. Another great way to find your competition is to download the Alexa toolbar (http://www.alexa.com/site/download). This nifty little toolbar ranks websites by their traffic. The lower the number, the greater their traffic and popularity on the Internet. Along with this number, they list the competition for any website that you are on. By the way, anything under 500,000 is considered to be a respectably popular website.
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Today’s Online Marketing Course Is:  How To Create A Sitemap

A sitemap is a simple page on your website or blog that reads like a table of contents.  It is not complicated, but it will help with your search engine rankings.  Google especially likes sitemaps.  Here is how to make one.

It helps if you can look at other sitemaps to get a feel for how they are created.  You can see another website’s sitemap by looking at the navigation.  Most will have their sitemap listed.  Just click  Sitemap and you will see how simple it is.

A sitemap is a simple HTML or XML page that lists all of your website pages with each listing being hyperlinked to it’s corresponding page.  Your sitemap should be listed on the front page of your website at the very list.  If you can list it on all of your pages this is even better.
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Today’s Online Marketing Course Is:  How To Use Splash Pages.

A splash page is a page created to be used instead of your normal front page.  Splash pages are created to target a certain demographic for the best results.

A website might have several different splash pages for the different types of advertising.  For instance, if you places an ezine ad you might create a splash page best suited to those readers.
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