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Archive for the ‘Selling Strategies’ Category

Today’s Online Marketing Course Is:  How To Increase Sales Conversions.

So you’re getting traffic but for some reason you are not getting sales.  Conversion is the process of getting your traffic to click through and buy.  What changes do you need to make to improve your own conversion?

The very first problem may be that visitors can not find where to make the order.  Four things must be very clear on the front loading page of your website.  What you are selling, why your visitor would want it, where to buy it, and how much it will cost.  If the visitor has to guess on the last two things especially, they will leave your site. Simply put, it’s frustrating to enter a site and not be able to find the order page or the pricing for your products or services.  Make these things very clear and provide more than one avenue to the order page, and sales will increase!  If you are unsure, have a few friends that have not seen your site visit it.  Ask them to give you an honest evaluation of the site.  Have them tell you how quickly they could find your order page and what the prices were for your products/services.
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Today’s Online Marketing Course Is:  How To Start An Affiliate Program.

If you are selling a product or service on the Internet, you may want to consider including an affiliate program as part of your marketing efforts.  Offering an affiliate program allows you to “partner” with thousands of website owners on the web in return for a portion of your profits.  This is an excellent way to drastically increase sales.
The first affiliate program on the Internet was started by Amazon Books.  They pioneered this marketing method which propelled them into the number one book selling slot online.  Since this marketing method has become a way for sellers to increase profits and affiliates to make a living.

If you are selling a digital product or an online service, you may want to consider utilizing the Clickbank affiliate system. This is an all inclusive program that will literally handle the entire sales process.  After payment your customer is then directed to your place on your website where they can download their product or complete the signup process if you are selling a service.  The cost to signup and be approved for Clickbank is $50 per product or service.  They do require that you have a 100% money back guarantee to qualify.
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Today’s Online Marketing Course Is:  How To Increase Your Online Sales.

You are actively participating in all the marketing and promotional activities that will bring traffic to your site.  You are making sales.  Now you want to increase those sales.  How do you do it?  Consider these:

Teach online classes or host a seminar.  You can do this with a real time chat forum.  Invite your newsletter subscribers to join you and allow time for everyone to ask questions.  You may need someone to moderate the chat so you can concentrate on teaching.  Tell your subscribers to invite their friends.  Post invitations to the class/seminar at forums.
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