Online Marketing Course: Dealing With Clickbank Refunds
Today’s Online Marketing Course Is: Dealing With Clickbank Refunds
If you are, or will be, selling a digital product through Clickbank.com you need to be aware of their refund policy.
Clickbank requires a 100% satisfaction guarantee on all the products sold through their system. This means that customers who download your digital ebooks can read them and then ask for a refund. This of course, opens the door to dishonest people. However, you should understand that in the digital world, this is simply how it works.
The fact is that Clickbank is not being unreasonable in their policy simply because the credit card companies have the same policy. Digital products purchased without a signature are not protected by charge-backs. Credit card holders can simply do a charge-back to get their money back and credit card companies will issue it and charge you a fee for doing so. So charge-backs cost more money to the merchant than refunds do. Since Clickbank provides the payment system, they are simply abiding by the rules forced on them.
A 100% guarantee is essential to build trust in your customers anyway. You will lose many more sales by not offering one. The best you can do is to plan on refunds. Most merchants typically experience about a 1% refund rate. Plan on it.
Bear in mind that some refunds are legitimate. A customer may not be happy with your product and in turn deserves a refund. Even if you handling the sale of the product it would be wise to issue the refund to keep the customer happy. An unhappy customers will tell an average of 8 people about their experience. In the online world they can thousands in minutes by simply posting it to a social networking site. So do you best to provide the best products possible AND offer excellent customer service after the sale.
This Article Written By Your Host Anne Marie Baugh
Copyright: Online Marketing Course
