Online-Marketing-Course.org

Today’s Online Marketing Course Is: Building Web Sites That Convert Into Sales.

There is a fine line between search engine optimization and building web sites that convert visitors into customers. These are some points that should be considered when building your website.

Make sure your landing page and subsequent content speaks clearly to your visitors, not just the search engines. Visitors to your site should understand what you do and what you are selling within five seconds of arrival. Be clear and concise and write to motivate your visitor to take action.

Learn from your competition. Put your keywords into Google and take a look at your competition. Your competition is simply any website that is within your industry and is listed higher in the rankings than your website. Another great way to find your competition is to download the Alexa toolbar (http://www.alexa.com/site/download). This nifty little toolbar ranks websites by their traffic. The lower the number, the greater their traffic and popularity on the Internet. Along with this number, they list the competition for any website that you are on. By the way, anything under 500,000 is considered to be a respectably popular website.
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Today’s Online Marketing Course Is:  How To Exchange Links With Other Websites

Exchanging links with other website owners is a terrific way to increase traffic to your website.  Most successful websites spend a certain amount of time every week soliciting exchanges with other websites.  This is how to do it.

First look for websites that compliment your site, but don’t compete with it.  Do a keyword search in Google and make a list of the websites that fit your criteria.  Collect the emails and if possible the name of the owner.  If it is not on the website, go to DomainPro.com, click on Whois, put the domain name in, and it will return the owner’s information.  A whois search will also tell you how long the website has been in business based on the age of domain name.  Of course, they could have owned the domain name and not used it, but more often than not it’s a good estimate of the age of the business.

Make sure that you have your Google toolbar with the Page Rank feature active when you research websites.  Also, download the Alexa toolbar to look at their traffic ranking.  The smaller the number on the Alexa tool, the more popular the website is.  Look for websites that have at least a Google Page Rank 2 and above, and an Alexa ranking of 2 million and less.

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Today’s Online Marketing Course Is:  How To Sell A Domain Name.

If you have a domain that you no longer want, rather than just wait and let it expire you may want to try selling it.  In fact, there are businesses online whose sole purpose is to buy and sell after-market domain names.  Here are some places where you can put your domain up for sale.

The Sitepoint Marketplace has a section where you can sell your domain.  Sitepoint.com is a very popular place for website owners to find all kinds of things pertaining to online commerce.  They have a section for selling domain names, services, websites, turn-key websites and much more.  Due to it’s high traffic, it’s an excellent place to list your domain name for sale for a very reasonable price.
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